小規(guī)格食品包裝袋為什么在持續(xù)增加？

來源：http://lihot.net/ 日期：2024-01-05

小包裝食品之所以受到青睞，主要有以下幾個原因。，“一人食品”迅速崛起。小包裝食品的優(yōu)點(diǎn)是空間小，儲存方便；。內(nèi)容少，消費(fèi)快，可以減少過期造成的浪費(fèi)。其次，小包裝食品更容易控制攝入，滿足現(xiàn)代人對健康生活的追求。第三，隨著全社會意識的增強(qiáng)，考慮到消費(fèi)者體驗(yàn)，許多企業(yè)也在積極尋找有助于減少環(huán)境污染和浪費(fèi)的包裝。越來越多的產(chǎn)品開始向小規(guī)格發(fā)展，通過提高產(chǎn)品的便利性來增加產(chǎn)品的附加值

There are several reasons why small packaged foods are favored. Firstly, the rapid rise of "one person food". The advantages of small packaged food are small space and convenient storage;. Less content, faster consumption, can reduce waste caused by expiration. Secondly, small packaged foods are easier to control intake and meet modern people's pursuit of a healthy lifestyle. Thirdly, with the increasing awareness of environmental protection in the whole society, considering consumer experience, many enterprises are actively seeking packaging that can help reduce environmental pollution and waste. More and more products are starting to develop towards smaller specifications, increasing the added value of products by improving their convenience

一、產(chǎn)品賣點(diǎn)突出

1、 Highlight the selling points of the product

與傳統(tǒng)包裝相比，小規(guī)格包裝設(shè)計更加周到，產(chǎn)品賣點(diǎn)更加突出。有兩種展示形式：掛條和散裝零售，力求搶占小店的醒目位置，吸引更多顧客關(guān)注；結(jié)合渠道特點(diǎn)，以更扎根的定價讓合作伙伴受益，回饋消費(fèi)者，更能體現(xiàn)的初衷。同時，1-2元的小包裝大大降低了嘗試門檻。消費(fèi)者可以通過支付相同的預(yù)算品嘗更多的好產(chǎn)品，這不僅方便了消費(fèi)者的選擇，而且有助于吸引回頭客，這對制造商和小商店都有好處。

Compared with traditional packaging, small-sized packaging design is more thoughtful and the product's selling points are more prominent. There are two forms of display: hanging strips and bulk retail, striving to occupy a prominent position in the small store and attract more customer attention; Combining the characteristics of the channel, pricing more deeply to benefit partners, give back to consumers, and better reflect the brand's original intention. Meanwhile, the small packaging price of 1-2 yuan greatly reduces the threshold for trying. Consumers can taste more good products by paying the same budget, which not only facilitates their choices but also helps attract repeat customers, which is beneficial for both manufacturers and small stores.

二、提高產(chǎn)品的豐富性

2、 Improve product richness

現(xiàn)在有各種各樣的食物。許多商品都有各種各樣的系列。此時，使用小標(biāo)準(zhǔn)塑料包裝袋可以非常方便地展示商品的多樣性，幫助消費(fèi)者嘗試更多的口味。

There are various types of food now. Many products come in various series. At this point, using small standard plastic packaging bags can easily showcase the diversity of products and help consumers try more flavors.

與此同時，隨著塑料包裝袋的規(guī)格越來越小，商品看起來更加精致美觀，消費(fèi)者在購買時不知不覺地增加了數(shù)量，這實(shí)際上增加了產(chǎn)品的客戶單價。

At the same time, as the specifications of plastic packaging bags become smaller and the products look more exquisite and beautiful, consumers unconsciously increase the quantity when making purchases, which actually increases the customer unit price of the products.

三、便利性

3、 Convenience

如今，人們的生產(chǎn)和生活節(jié)奏越來越快，他們非常需要非常方便方便的食物。小包裝的商品可以一次性用完，不考慮后續(xù)的保存。它們也更輕，便于攜帶和移動。

Nowadays, people's pace of production and life is getting faster and they are in great need of very convenient and convenient food. Small packaged products can be used up all at once without considering future storage. They are also lighter, easier to carry and move.

此外，對于容易受潮的食品，如薯片，可以在打開小規(guī)格包裝后快速食用，以避免產(chǎn)品受潮造成的浪費(fèi)。對于容易掉渣和富含油脂的零食，如餅干，許多人擔(dān)心油和殘?jiān)鼤吃谒麄兊氖稚?。小?guī)格包裝通常是“一口”。消費(fèi)者可以一口吃完。即使他們不能一口吃完，他們也可以用包裝袋托住食物，以避免直接用手觸摸，這更符合消費(fèi)者的需求。

In addition, for foods that are prone to moisture, such as potato chips, they can be quickly consumed after opening the small-sized packaging to avoid waste caused by product moisture. For snacks that are prone to residue and are rich in oil, such as cookies, many people are concerned that the oil and residue may stick to their hands. Small size packaging is usually "one bite". Consumers can finish it all in one bite. Even if they cannot finish it all in one bite, they can still hold the food in packaging bags to avoid direct touch, which is more in line with consumer needs.

促進(jìn)新產(chǎn)品的銷售

Promote sales of new products

在新產(chǎn)品上市的早期階段，消費(fèi)者不知道它，所以他們不確定產(chǎn)品是什么樣子。在這個時候，消費(fèi)者更愿意購買少量的嘗試。因此，使用小型塑料包裝袋包裝產(chǎn)品將使消費(fèi)者更愿意和更容易嘗試。

In the early stages of launching a new product, consumers are unaware of it, so they are unsure of what the product will look like. At this time, consumers are more willing to purchase a small amount and try it out. Therefore, using small plastic packaging bags to package products will make consumers more willing and easier to try.

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